Right to Serve, Serve to Write

When I think of writing, I think of the reader or audience's expectations.  I determine what kind of audience I'll be writing for, either a specific audience or possibly, directed towards an imagined audience.  As a good writer, you need to have the element of surprise.  If a reader knows what's going to happen, your paper goes to the back of their mind.  The point is to tell them something they don't already know.  It's good to have supporting evidence and testimony from experts.  A thesis statement that isn't too obvious will catch an audiences attention.  Think about how you want your readers to view you, as the writer.  Do you want them to view you as fair, ethical, or considerate.  These are all things to remember while writing a paper or doing anything that involves others taking you serious. 
Thesis statements and PEE structure are vital tools for an academic audience.  Thesis statements need to be true and proved.  It can be one or two sentences that summarize your paper.  A strong thesis statement has a clear, detailed, and specific message.  PEE is an abbreviation for point, evidence, and explanation.  The point is the main idea of the paragraph that correlates with your thesis statement.  The evidence supports your point.  An explanation explains to the reader how the evidence supports the main idea.  The PEE structure is used to construct effective paragraphs.  Some writers are naturally good at organizing paragraphs but this helps keep structure in your writing.